Pinterest offers site verification feature to its users who own the website or a blog. When users verify their website, people will see a checkmark next to the user’s domain in search results, as well as the full website URL and checkmark on their profile. The verified check mark emphasis you have confirmed the ownership of your blog or website and it also makes your profile more legitimate.
Why should you verify your Pinterest Account?
Build trust and Increase credibility: If you use Pinterest as a marketing tool, you don’t want to miss out on any ways to maximize your visibility. By verifying your website you show pinners that you’re a real and trustworthy source.
Track your pinning activity: Verifying your website gives you access to Pinterest Analytics feature which will show how many people are pinning from your website, seeing your pins, and clicking your content.
How To Get Verified On Pinterest
There are two ways to verify your website on pinterest: by HTML file upload or with Meta tags. For WordPress sites, the Meta tag would be an easier option because you will just need to add a small line of code to the section of your site. You can simplify this process with the help of WordPress plugin. It’s a fairly simple process, and I will walk you through with a screen shots. It makes the directions much easier to follow without hassle.
Get the verification code from pinterest
1. Log in to your Pinterest account.
2. Go to your profile page and click the pencil icon in the bottom-right corner of your profile information box.
3. Enter the URL of your Website in the website field and click ‘Verify Website’.
4. Click verify with a meta tag link.
5. Copy the Meta Tag from the ‘How to verify’ field.
Leave this verification tab open – as we will be returning to this tab after the following steps.
Add the code to your WordPress blog:
6. Go to your WordPress dashboard (in a new tab/window).
7. Install ‘Insert Headers and footers‘ plugin and Activate it. Now go to Settings » Insert Headers and Footers and paste the meta tag line into the header field as shown in screenshot below.
Alternately, if you are using All in One SEO plugin, you can simply paste the meta tag in the plugin settings by going to All in One SEO » General settings and scroll down to Webmaster Verification section. Now paste the Meta tag code in the Pinterest site verification field (Not full meta tag, just the content value)
Genesis users: If your site is on the Genesis framework, then there is no need to install the above plugin. You can simply paste the meta tag in the theme settings by going to Genesis » Theme Settings, and scroll down to the ‘Header and Footer Scripts’ Section. Now paste the code you copied from pinterest in wp_head() field.
8. Save your changes. You are ready to return to the verification page and complete the process.
Complete verification
9. Go back to pinterest verification page that you left open on another tab and click the “Complete Verification” link.
10. That’s it. Head back to your profile page and refresh it. You should now see a checkmark next to your website address.
Once your blog is verified you will get access to Pinterest analytics.
After you’ve verified, you can remove the file or meta tag on your website.
Happy Pinning!
If you have questions or need help regarding this, please drop them in the comments below! I’m more than happy to help you.